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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. intent, sentiment, themes, topics, entities, etc.);

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

The intent functionality is one of my personal favorites. LinkedIn Sales Navigator. Chrome extension pulls out email address, phone number, and company details from LinkedIn for your sales team to follow up with. What I like best about the product is how it is integrated into Salesforce.com. Pros: Cons: Adapt.io.

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Chief Marketing Officer at Sendoso | LinkedIn. CEO at LeadMD | LinkedIn. President at Heinz Marketing | LinkedIn. It’s the best counsel and convictions from what I call the “Prophets of Profit.”.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com. Find out more at www.leadfabric.com , LinkedIn , Facebook and Twitter. ###.

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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009.