Chris Koch
JANUARY 29, 2010
They decide how to reveal about their intentions based on the value of the content to them. They may also assume that a higher level of intent will net them more valuable content either in terms of quantity or depth. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e.,
Chris Koch
JANUARY 29, 2010
They decide how to reveal about their intentions based on the value of the content to them. They may also assume that a higher level of intent will net them more valuable content either in terms of quantity or depth. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e.,
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Chris Koch
JUNE 9, 2014
First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. There are five ways that technology (current technology, anyway) leads to work conflict. In a word: context.
Chris Koch
MAY 21, 2010
That price is personal information, company information, and buying intent. of the time any link that you put in a tweet is going to lead to accessible content. —come at a price. It costs us money to produce this stuff, and therefore our consumers must pay a price. Customers are less willing to give up information. What do you think?
Chris Koch
AUGUST 21, 2009
These are the key components: Install a lead tracking and nurturing system. As the lead is passed over to sales for follow through, the thought leadership content is tagged as part of the sale. Get agreement with sales on a sales-ready lead. What do you think? Tweet This Post.
Chris Koch
AUGUST 21, 2009
These are the key components: Install a lead tracking and nurturing system. As the lead is passed over to sales for follow through, the thought leadership content is tagged as part of the sale. Get agreement with sales on a sales-ready lead. What do you think?
Chris Koch
FEBRUARY 5, 2010
Having been a journalist for years, I know that these acronyms lead even the most feeble-minded of us journos to the next obvious question: What do you mean when you say (insert acronym here)? I think that this definition will lead to the perpetuation of the brochure-on-steroids interpretation of thought leadership. What do you think?
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