Writing on the Web

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Content Creating Processes: Do you know too much?

Writing on the Web

Every speech should have only one intention. You’re supposed to build your content around this intention. Here’s what a group of smart experts say about this: If speakers are not careful, they can be at the mercy of negative or destructive intentions. Booth, Shames and Desberg in Own the Room.

Process 100
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From Blog to Book: Write an Expert Ebook in 90 Days

Writing on the Web

For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. You can see my progress here (why not subscribe to the blog and get updates in email?).

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Tips for Better Blog Outreach and Blog Marketing

Writing on the Web

Though an outside company may have good intentions, it does not have your vision or know your blogging goals. You put a lot of time and effort into ensuring that your blog accurately represents you and your brand image.

Outreach 100
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Scribd: Just Another Document Sharing Site?

Writing on the Web

Scribd is a great place to stay connected through networking with the intentions of increasing viewership and brand awareness. It is important to comment on documents within your niche. The goal is to encourage people to review your documents and possibly respond back. Scribd has recently gone social.

Stats 100
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Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

Its intent is to serve as a rallying cry for people to stand up and talk about why print magazines still work. Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&#

Media 100
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5 Uses for Your Business Blog

Writing on the Web

If this is your intent, post product reviews, tell your readers about new products you’re expecting. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all).

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Online Reputation? 4 Tips

Writing on the Web

Get URLs for your site before somebody else does so with the poor intentions. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Protect yourself. If you can afford it, purchase ones that ridicule you blatantly, such as johndoesmells.com.

Tips 100