WebMarketCentral

JANUARY 2, 2008

In summary, strong customer relationships are vital to building affinity, which the CMO Council study concludes is "the most accurate predictor of customers' purchasing intentions and decisions." And while you're at the site, consider participating in their new Marketing Outlook 2008 study.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

MARCH 10, 2009

The intent of the lists below is to categorize the landscape and show the most prominent sites in each category. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape.

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

SEPTEMBER 2, 2005

To the long list of nefarious cretins intent on stealing your private online information -- hackers, spammers, perpetrators of fraud -- we can now add state revenue officials. They've violated certainly the spirit, if not the letter, of the Internet Tax Freedom Act. They want your money. They won't stop with tobacco users.

Cross-Selling 20

Cross-Selling Act-On Internet Marketing Privacy 20

WebMarketCentral

FEBRUARY 20, 2008

I'm going to be really blunt here: I could care less about your product, service, solution or your company."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2007

JT: We started OnCard Marketing in June of 2006 with the intent to create a pay-per-sale advertising channel for paper media. Jonathan Treiber (JT): I worked at Citigroup in New York City doing investment banking, finance and marketing. WMC: How, when and why did you get started in this business?

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

JULY 22, 2008

Sean X Cummings in The X Factor: The ad network you'd kill to buy on tries to make the case for IAC as a Google killer, but being that Google gets 15 times the search traffic of Ask , is that really realistic? Legal Action C'mon, if Google really, intentionally, harmed someone, that individual or organization could sue, right?

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

MAY 26, 2009

Promotion wasn't the original intent. The type of exposure that social media provides—third-party endorsement from a source that has high credibility with its audience—is arguably far more valuable than advertising. Yet the exchange above didn't cost any of the participants anything other than a bit of time.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20