Paul Gillin

article thumbnail

Social Media RFP Gets An Update

Paul Gillin

With advice like “I will not issue an RFP ‘Cattle Call’”, “I will do my own homework and “I will give you feedback,&# it covers the tactics that (intentionally or not) often poison the client-agency relationship.

RFP 50
article thumbnail

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

There are more than 70 chapters, all of which can be downloaded and printed. There are several aspects of this ever that I like: Minimal branding – Constant Contact intentionally keeps the focus on the content rather than its brand. In fact, the company name is in almost comically small type at the top of the home page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

Familiarity Breeds Intent. “We didn’t think of it as social selling; we thought of it as improving sales productivity,” Burnette said of the pilot. “It It was about returning value and time to our sales teams for their time invested.”. The tools made it easy to find information and expertise by consulting friends.

Process 50
article thumbnail

The Other Social Network

Paul Gillin

A recent discussion in the Cloud Computing, VMware, Virtualization and Enterprise 2.0 Group about whether IT organizations will start discarding their assets has more than 460 responses. Some LinkedIn members answer 300 or more questions every week. It’s not about the numbers, though. Just try to get into CIO Forum.

article thumbnail

Delay Is Killing Major League Baseball

Paul Gillin

Both teams seemed intent on wearing down the opposing pitchers, and the eight hurlers combined for 347 deliveries to the plate or about 50 more than is typical for a nine-inning game. Timestamp: 10:51 p.m. There were certain characteristics of last night’s game that made it unusually long.

article thumbnail

The Trouble with Klout

Paul Gillin

My intention isn’t to pick on Megan Berry. She has at least a vestigial account on every social network that Klout cares about, whereas Schwartzman limits his activities to fewer outlets. Berry also tweets regularly on behalf of her employer, giving her Twitter account a Klout halo effect that attracts retweets and @replies.