Biznology

AUGUST 26, 2010

So, if you have a brand that needs refurbishing, the Internet is the perfect place to create content with intent. Blog platforms like Posterous and Tumblr are great options as well. You can take your stodgy, stale existing image and polish it up much more quickly and effectively than ever before just from the tools that exist online today.

Intent 80

Intent Content Wikipedia Internet Marketing 80

Biznology

APRIL 9, 2018

Diving deeper with intent modeling. But customer intent modeling (CIM) is a deeper level of keyword research, delivering even more valuable digital insight. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

MARCH 25, 2019

If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent. There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic. 3: The Field of Dreams approach doesn’t work.

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Biznology

AUGUST 31, 2018

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] It’s part of their user intent.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Biznology

AUGUST 22, 2010

Image via Wikipedia. by Frank Reed. OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. Well, at least our readers but who's counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring.

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

APRIL 18, 2022

Avoiding disconnects like these starts with creating your culture with intention and then knowing how to describe it. Avoiding disconnects like these starts with creating your culture with intention and then knowing how to describe it. Does it have a positive company culture? Click to Tweet). What to do about it.

Best Practices 104

Best Practices Fulfillment Intent Marketing & Strategy 104

Biznology

MARCH 6, 2017

Do they match the user’s intent? You’re already getting people to that page that have a specific intent. However, if you’re not, this should tell you something. You’re visible in search, but people aren’t clicking. Ask yourself if you have the appropriate keyword targets. It’s one of the most valuable pieces of SEO data you can have.

Lead Ranking 159

Lead Ranking Lead Scoring SEO Cross-Selling 159

Biznology

MAY 16, 2019

As Google has taught us, understanding intent can lead to highly relevant search results. In the same way, content recommendation benefits when intent can be discerned.

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

OCTOBER 15, 2021

Perhaps I’m too naive in thinking that Apple’s intentions were honorable, but regardless of the company’s intentions, the backlash was swift, merciless and not unreasonable. It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

SEPTEMBER 2, 2020

Yes, I risk coming across as racist to some people, but my decision is informed and intentional. It’s been a learning journey, but I’ve decided to capitalize the “W” when I refer to White people. That’s what leaders do. But when you don’t take the risk, you don’t learn.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

NOVEMBER 12, 2020

Intentional Deletion. Before you make that oh-so satisfying click of the “delete” button, consider how best to handle the deleted content: Redirect. Do you have a closely enough related page you can redirect traffic to? 410 beats 404, by more than 6. This is the route to take if there’s no related page to redirect to.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

MARCH 31, 2022

When a company has laid the foundation for a truly winning culture, their messaging isn’t performative, it’s a reflection of the lived reality of the employees based on the strategic intentions of its leaders. ” Which brings us back to transparency.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Biznology

DECEMBER 29, 2017

Particularly in prospecting, new resources like purchase signals (“intent data”) and lookalike modeling will continue to expand marketers’ access to new audiences and provide scale to their ABM programs. Look to Lattice , Mintigo , 6Sense , Leadspace , and MRP Prelytix.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JULY 7, 2021

Compared to linear TV, where the waste that characterizes mass media has kept B2B marketers away, CTV allows precise targeting at the individual level, based on 3 rd party database variables like company size, industry, job role, intent and other typical in B2B media buying.

Advertisements 171

Advertisements Advertising Multi-Touch Attribution B2B Marketing 171

Biznology

MARCH 16, 2018

You’re going to see AI as part of ranking algorithms, mapping queries more effectively to searcher intent. And, as we’ve pointed out in the past here on Biznology, how AI will shape marketing more broadly in the coming years. Overall, it was a really fun talk, one I think you’re going to love too.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JUNE 8, 2017

They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys. Search query analysis is a representative sample of audience intent. And they piece their journeys together at multiple sites from multiple providers.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

NOVEMBER 13, 2019

If that content is a breezy introduction meant to ease folks into your article, your article’s intent may be lost. If that changes the intent of your description, you could lose the searcher’s interest. (Be If you don’t the search engines will do so for you and they’ll frequently take the beginning content on the page. Anything Else?

SEO 106

SEO Keywords Validation Intent 106

Biznology

OCTOBER 7, 2020

Union Resolute is a general lead agency specializing in using intent data to identify high-value prospects for clients. The upfront training is free to the rep, but after they are placed, PreHired takes a percentage of their salary for first couple of years. A win win situation. Qualify prospects up front.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JANUARY 11, 2018

Few people will sign up for your email newsletter with no intention of reading it, but priorities change and plans are put on the proverbial backburner. (The content you offer should follow their growing knowledge as they learn more about the problem they’re trying to solve and the range of available solutions.). Re-engagement.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

FEBRUARY 18, 2020

We coin and explain the phrase “appropriately anonymous” to give our take. Anonymous data isn’t pulling personal information, then dropping the “personal” parts of it, (as if you could just intentionally forget information about your visitors). It’s pulling from new types of data altogether. 0:00 Intro. 1:40 Anonymous data: is it anonymous?

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Biznology

DECEMBER 15, 2016

What you need is semantic search , which doesn’t just match queries to keyword strings, it matches content to the the searcher’s intent implicit in the query. Semantic search engines use natural language processing and machine-learning to find the content most relevant to a searcher’s intent. Like this post?

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

APRIL 30, 2020

Imagine the incredible advantages companies would have if they could help every employee crack the code and take destiny into their own hands, and literally create their future realities. Turns out Honest Abe knew what he was talking about, and it goes beyond goal setting.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

DECEMBER 13, 2017

Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. And, unless that consultant cares deeply about your project on a personal level (one reason I am very picky about my client base ), they will likely promise you grand results at the start, but quickly lose interest.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

MAY 5, 2021

Their marketing solutions have been modernized in recent years, with intent, ABM and real-time data flow capabilities. With its roots in business credit reporting, no surprise DNB records are top quality at the account level, especially in larger enterprises, but include limited individual contacts across various job functions.

B2B 118

B2B Marketing Prospects Sample Opt-in 118

Biznology

MARCH 26, 2021

“Most people do not listen with the intent to understand; they listen with the intent to reply.” … Swingers , a high-concept entertainment clubhouse and cocktail bar franchise where guests indulge their love of both elaborately designed golf courses and local cuisine.” ” Reflections.

Work Management 104

Work Management Customer Surveys Training Intent 104

Biznology

AUGUST 12, 2020

All of them were well-intentioned. Seldom have they been led by women. We have participated in diversity and inclusion programs, women’s leadership activities, and sensitivity training. Many were quite good. Some moved the needle. None have created true parity.

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Biznology

FEBRUARY 5, 2018

Previous article: Intentional inventing: Own the intellectual property that leads the future . Patent 9,183,560 “Reality Alternate,” and patent pending application and specification, describe patented and patent pending technology. . This is the last article in the Media 2025 series. Like this post? Sign up for our emails here.

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Biznology

OCTOBER 30, 2020

“…Being forever employable means you’ve got to be intentional about where you’re going, and you’ve got to be prepared to act — immediately and without hesitation — when the right opportunity presents itself. Take action, and invest in building your future identity.” ” How to Reimagine the Second Half of Your Career.

Terms and Conditions 197

Terms and Conditions Barriers Lead Ranking Domain 197

Biznology

MARCH 1, 2022

There are lots of new terms and new meeting metrics that are thought-provoking, including having “nacho time” with your fellow employees (making time to connect with someone f2f), attempting “calendar transparency” (where schedules for everyone in the company is available, accurate and can make people be more intentional before shooting off a calendar (..)

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Biznology

OCTOBER 29, 2020

Broadly, I love the intersection of verbs and visuals when it’s applied to meeting a specific strategic intent. NONFICTION: The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society’s Toughest Problems by William Eggers and Paul Macmillan. Why do you do what you do?

Ideal Customer Profiles 80

Ideal Customer Profiles Consulting Profiling Verticals 80

Biznology

JANUARY 8, 2019

We need to be intentional about ensuring that the machines are learning to work to our benefit. I’m optimistic about the possibilities for AI to have an almost magical ability to improve many aspects our lives. But like with privacy, I think we have to be looking forward to the risks that such technology to have a negative impact.

Privacy 133

Privacy Intent Video Marketing Facebook 133

Biznology

MARCH 13, 2018

When you retain us, we sidle up to our securlar crystal balls and caudrons and influence, and through our mastery of both spell and magical intent, create the collective fiction of your village, your town, your city, your region, your nation, and even the world! We are actually bonafide witches, warlocks, wizards, and sorcerers.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

JULY 19, 2017

All with the intention of building a more sustainable business and keeping your pipeline filled with ideal prospects. In this 30-minute video, Mindi explores how to create your social selling system using LinkedIn and Twitter to build relationships with your prospects, listen to their dilemmas, and solve their problems.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

MARCH 10, 2021

Though the intent is appreciated, the Black community is still reeling from the pains and injustice from last year, and it begs that more needs to be done. As Black History Month concludes, we’ve seen companies commemorate the accomplishments of Black Americans and take to social media making commitments to stand against racial injustice.

Communities 104

Communities Storytelling Intent Social Media 104

Biznology

JANUARY 15, 2018

Next article: Intentional inventing: Take the lead of the future. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Previous article: Six roadmaps multiply your exponential growth . Like this post? Sign up for our emails here.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

MARCH 12, 2021

Sometimes tough and sometimes not the easiest to hear, I nonetheless always felt like he had only the best intent for my career growth. They were specific, contextualized and actionable, both what I was doing well and where I could challenge myself to leverage my strengths and capabilities to show up in new and different ways.

Startups 193

Startups Communities Transparency Research 193

Biznology

JANUARY 30, 2018

Data vault read/write option (can be used on Surface Prof 4 for secure data management). MIL-810 tested hardware providing military ruggedness.

Amazon 186

Amazon Validation Order Intent 186