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What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

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How Televerde Empowers Incarcerated Women Professionally Via Social Selling

EveryoneSocial

One of the great benefits of working at EveryoneSocial, is working with some truly amazing companies. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. 25% of graduates continue to work at the Televerde corporate office after they’re released from prison.”.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. Tags: marketing twitter sales2.0

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How to Use Trigger Events for More and Better Leads

markempa

In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. For example, a SaaS company I worked with that sold product management software and discovered a trigger event was when a CEO started publicly talking about innovation.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. insideview : Listening to Cliff Dorsey, VP Sales @ LivePerson Veritable lovefest for ConnectAndSell (I've seen a demo, it's pretty darn cool) #sales20. karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet.

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Swag Marketing: Get Your Swagger in Check

Adobe Experience Cloud Blog

The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. I work at Marketo’s HQ in San Mateo, CA. BTW, doesn’t Koka have an awesome name?

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

The day kicked off with Gerhard Gschwandtner of Selling Power magazine and Umberto Milletti, CEO of InsideView who discussed how to achieve sales success. They both brought great insight, sharing how people, process and technology all need to work together to achieve success. The Basics of Sales 2.0. Up and down feedback activity.