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A Big (Data) Day for B2B

Engagio

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. Both InsideView and DemandMatrix have amazing cultures and are demonstrable leaders in key areas.

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New Beginnings: DemandMatrix + Demandbase

Engagio

Together with DemandBase, Engagio, Insideview, and DemandMatrix, our customers will have the most comprehensive GTM solution in the market. This is an indicator of an account’s level of interest in your company or category, and trends can show when accounts are entering into an active buying cycle.

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New Beginnings: DemandMatrix + Demandbase

DemandMatrix

Together with DemandBase, Engagio, Insideview, and DemandMatrix, our customers will have the most comprehensive GTM solution in the market. This is an indicator of an account’s level of interest in your company or category, and trends can show when accounts are entering into an active buying cycle.

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

Trends are signposts of the future: they point to where we’re headed. But the signposts are unreliable because trends are often interrupted – the classic example being the “ Great Horse Manure Crisis of 1894 ”, when experts predicted that major cities would soon be buried beneath horse droppings.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Social media is this month’s Trend of the Year. InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. InsideView and RightNow have the most important applications, but neither is a demand generation system.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.

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A Guide to B2B Data Platforms Providers

DealSignal

Traditional aggregators will purchase and compare data from multiple sources a couple of times a year, with no verification process in place – InsideView, Lusha, and Hunter fall into this category of data platforms providers. Intent data How many different types of data are you accessing? In Conclusion.