B2B Marketing: Do you know how much your CEO really invests in demand generation?
markempa
SEPTEMBER 28, 2010
For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. They leverage LinkedIn and InsideView. But what about sales prospecting? The percent of the sales budget spent on demand generation. They network. They get referrals.
Let's personalize your content