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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Clearly I would think Ascentium is a model for agencies of the future.

Web 2.0 100
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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1. Keyword optimization is the vital link to the chain of social media connection.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

The day kicked off with Gerhard Gschwandtner of Selling Power magazine and Umberto Milletti, CEO of InsideView who discussed how to achieve sales success. PAKRAGames : Are you afraid that your salespersons will be distracted by social media? Are you using targeted social media for lead generation? The Basics of Sales 2.0.

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Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else

Adobe Experience Cloud Blog

Bluewolf’s Get Social Guide. I suggest skipping a session (they’re all recorded and posted on Youtube after the event anyway) to help one of many great causes. Insideview Party Map. These are a great way to get started, especially when picking your agenda. Other guides I’ve seen include: Insider’s Guide to Dreamforce.

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Thirteen email marketing platforms with high ROI

ClickZ

In making this list, we took into consideration ease of use for creating emails, building databases of subscribers, setting up automatic replies, incorporating social media management, and providing analytic reporting. Current clients: VMWare, Amazon, Stanley Black & Decker, InsideView, ENGIE Cofely, GeneSight. Source: Campaigner.