Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing
The Point
SEPTEMBER 4, 2012
Along the way, he introduces some useful best practices like making some form fields optional, and ensuring that every field is 100% necessary to the sales process. First, if your sales force is unable to follow up with all the leads you’re generating for them, the solution is NOT (I would argue) to generate fewer leads. Wait, what?
100 
Let's personalize your content