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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals. Today, Sales and Marketing intelligence have become a must-have for B2B companies. Two technology leaders joining forces.

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Only 32% of B2B Marketers Successfully Collaborate with Sales on Content

KoMarketing Associates

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. The Intersection of Sales and Marketing Teams. This is compared to 47% of high-performing B2B marketers who said the same.

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

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I’m Thinking Of… Sales Intelligence With Heidi Bamburg

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Sales intelligence! Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. You don’t need InsideView to sell. You need InsideView sales intelligence to win.” – Heidi Baumburg.

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook.

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A B2B Sales Rep’s Guide to Selling to the C Level

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Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. Now, here’s the challenge.

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