Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Engagio

AUGUST 11, 2021

It can be difficult to ensure that you are targeting your best prospects. With data in our pockets and at our fingertips, there has to be a better way to identify our best prospects and increase your sales pipeline than tedious information gathering and generic list purchases, right? Enter sales intelligence.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. Introducing: The Sales Intelligence Cloud! Let’s rewind: what is sales intelligence? In short, sales intelligence (SI) helps you sell more intelligently.

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

TrustRadius Marketing

MAY 31, 2022

It provides both your sales team and your marketing teams with the insights they need to close deals and grow your business. . Lead411 provides marketing and sales teams with market intelligence that includes business and contact information. Demandbase Sales Intelligence Cloud (formerly InsideView).

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

TrustRadius Marketing

MARCH 16, 2022

Focused on sales and market intelligence, Lead411 provides marketing and sales teams with data feeds containing business and contact information. Other features unique to Enterprise include data append, technology stack data, international data, as well as growth intent triggers and suppression filters.

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

SalesIntel

JUNE 16, 2023

Sales teams are constantly looking for tools and platforms to streamline their l ead generation and prospecting efforts. Cognism, a popular sales intelligence platform, has gained considerable attention in recent years. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

TrustRadius Marketing

MARCH 23, 2022

Focused on sales and market intelligence, Lead411 provides marketing and sales teams with data feeds containing business and contact information. Other features unique to Enterprise include data append, technology stack data, international data, as well as growth intent triggers and suppression filters.

Marketing Automation Services 52

Marketing Automation Services Pricing Price Budget Programs 52

Customer Experience Matrix

AUGUST 18, 2016

Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Flows may also trigger actions other messages, such as purchasing more contact names or alerting a sales person.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Televerde

OCTOBER 30, 2019

According to InsideView, by the year 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes. Email is the single most effective tactic for turning your prospects into loyal customers. In fact, 55% of companies generate more than 10% of sales from just sending emails.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Adobe Experience Cloud Blog

JANUARY 9, 2014

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Segment and trigger based on downloaded content. Use social sign-on. Take advantage of social for lead recycling campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Social Marketing Automation 48

Adobe Experience Cloud Blog

JANUARY 9, 2014

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates. Segment and trigger based on downloaded content. Use social sign-on. Take advantage of social for lead recycling campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Social Marketing Automation 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40