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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals. We expanded that vision to empower marketers with the data to better target and message their prospects, and fill their funnels.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. InsideView. D&B Hoovers.

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Only 32% of B2B Marketers Successfully Collaborate with Sales on Content

KoMarketing Associates

Only 36% of average B2B marketers say that marketing, sales and service teams perform well together to provide sellers real-time data intelligence on prospect activity. This is compared to 47% of high-performing B2B marketers who said the same. This is compared to 67% of high-performing B2B marketers who said the same.

B2B Sales 165
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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year. The Consequences of Poorly Maintained Marketing Data.

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I’m Thinking Of… Sales Intelligence With Heidi Bamburg

Engagio

How can I better understand my prospects’ and clients’ day-to-day? As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. Sales intelligence! Today’s guest: Heidi Bamburg.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

These individuals are 13 percent more likely to say they work “very closely” or “closely” with marketers in prospecting efforts than their counterparts. In addition, top sales professionals appear to have a stronger relationship with their marketing team members. About 41 percent of their counterparts say the same.