The Point

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How Good Content can Help Improve Database Health

The Point

Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. One of the surest ways to maintain good database hygiene is to provide contacts an incentive to update their own personal information.

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Email Lists: Should You Rent or Buy?

The Point

Most rented lists are “opt-in,” at least in the sense that the persons on that list have given their permission to the list owner to receive information from third party advertisers (that’s you.) Personally, I’m of the opinion that these risks can be minimized by keeping your emails professional, informational, and infrequent.

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