Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Shah, and Umberto Milletti, CEO of InsideView, will continue to run the day-to-day operations of their companies.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Vidyard

JANUARY 5, 2017

InsideView and CRUSH Reports allow them to see deep insights on the accounts they are targeting. For example, one of the verticals in enterprise we go after when we have target accounts is higher education. I’m guilty of this — I like social media, so I run with it. Whatever you can get your hands on.”.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. 4) Online portals – I know, this is a broad category.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40