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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals. As an InsideView customer, you will have access to the new suite to: Design and orchestrate your entire buyer journey across marketing and sales.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Shah, and Umberto Milletti, CEO of InsideView, will continue to run the day-to-day operations of their companies. About Demandbase.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Find High Potential Targets. Identify who is Actively Looking on the Web.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

We’ve been documenting the general best practices of a six-step Account-Based Marketing strategy. This is the fastest way to grow your account-based strategy. Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.

Web 2.0 100