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KoMarketing Associates
SEPTEMBER 17, 2020
Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events. The Need for More Accurate Marketing Data.
KoMarketing Associates
JUNE 8, 2012
Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media.
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Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.
Lattice
NOVEMBER 13, 2015
Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Identify who is Actively Looking on the Web. about a web user that make show some intention or future action.
Engagio
APRIL 18, 2018
Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. InsideView. What other stones have you upturned in your search for the best contacts for account coverage? Purchased. D&B NetProspex. DiscoverOrg.
Biznology
DECEMBER 31, 2014
Companies such as InsideView and Leadspace are developing solutions in this area. Autodesk searches for companies who post job descriptions online that seek “design engineers with CAD/CAM experience.”. For years, marketers have mined LinkedIn data by hand, often using low-cost offshore resources to gather targets in niche categories.
The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option.
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