KoMarketing Associates

JUNE 8, 2012

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Engagio

NOVEMBER 20, 2017

In general, researchers are resourceful people who quickly become black-belts in Google. Industry media. Leverage resources available for this insight. InsideView. Where do your researchers get their information? A few sources to consider: The company website. Annual reports. SEC filings. Analyst reports. Press releases.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

EveryoneSocial

JUNE 11, 2019

Each has their own unique story, strategies, and reasons for focusing on social media and employee advocacy. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. One of the great benefits of working at EveryoneSocial, is working with some truly amazing companies.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

markempa

JULY 26, 2016

This company provided free tools, resources and guides that helped the people they who would likely have the most pressure to improve innovation. InsideView – a paid sales intelligence platform that delivers triggers in real-time. Those companies had a 400% higher probability buying their software than businesses that didn’t.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Marketing Qualified Leads 84

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. For years, marketers have mined LinkedIn data by hand, often using low-cost offshore resources to gather targets in niche categories. Social networks, especially LinkedIn, are rapidly becoming a source of marketing data.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Vidyard

APRIL 20, 2016

Great resources for this are LinkedIn, InsideView, and Google Alerts. Use social media to find out what connections you have in common with prospects. Use this to drive a personalized message around your touch-points with your ideal prospect. Connection. Maybe they are connected to a few of your biggest customer advocates.

Open Rate 50

Open Rate Ideal Customer Profiles InsideView Outreach 50

Engagio

APRIL 23, 2018

In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its product offering. –Michael Porter, Department Head of Harvard Business School and author. Without a strategic focus, your company runs the risk of trying to be all things to all people.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59