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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events.

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How to Research Target Accounts in ABM

Engagio

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours. Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. InsideView. Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems.

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Exciting new tools for B2B prospecting

Biznology

Companies such as InsideView and Leadspace are developing solutions in this area. Avention’s database of information flowing from 70 suppliers, overlaid by data analytics services, intends to identify targets for sales, marketing and research. Social networks, especially LinkedIn, are rapidly becoming a source of marketing data.

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B2B Marketing: Do you know how much your CEO really invests in demand generation?

markempa

It's written by Dave Green , the Director of Best Practices, Applied Research at MECLABS , the parent company of MarketingExperiments and InTouch. For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. They leverage LinkedIn and InsideView.

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How to Use Trigger Events for More and Better Leads

markempa

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites, and newswires. InsideView – a paid sales intelligence platform that delivers triggers in real-time. Also, note the trigger events that you could see before you spoke to them. Conclusion.