Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 25, 2016

The information includes both companies and contacts and supplements standard profile information with event-based "signals" derived from news reports, company Web sites, and social media postings. If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Customer Experience Matrix

AUGUST 18, 2016

Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM. What really matters is that movement occurs automatically and that messages change as a result.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120