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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Bulk rentals make most sense when an entire list, say a magazine list focused on a particular demographic, meets your target criteria.

De-duping 100
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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

The day kicked off with Gerhard Gschwandtner of Selling Power magazine and Umberto Milletti, CEO of InsideView who discussed how to achieve sales success. jill_rowley : Magazines and newspapers need to hire interneters, not better editors. The internet has changed how we consume media. The Basics of Sales 2.0.

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How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the It may be available from marketing intelligence systems like InsideView, or from social listening tools like Radian6. Example 1: Social Media Listening.

Relevance 100
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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. What’s the Best Social Media Monitoring Tool? in the 1960s. in the 1960s. I like Mitch.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?