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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100
Web 2.0 InsideView ROMI Enterprise Management 100
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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). What went wrong? Give us too little and we may lose interest.

Demand Generation 48
Demand Generation Social Media Demand Generation 48
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