Buzz Marketing for Technology

SEPTEMBER 23, 2008

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Customer Experience Matrix

AUGUST 29, 2013

This group includes InsideView , OneSource , SalesLoft and LeadSpace. LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Smashmouth Marketing

JANUARY 21, 2010

Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. The productivity increases are phenomenal. Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Use them to work smarter.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Vidyard

APRIL 20, 2016

My mom will NOT get off my back about productivity.”. Did the company launch a new product? Great resources for this are LinkedIn, InsideView, and Google Alerts. You’re going to want to get really cozy with LinkedIn. Why not break up someone’s mundane workday with a little laugh? Connection.

Open Rate 50

Open Rate Ideal Customer Profiles InsideView Outreach 50

markempa

JULY 26, 2016

For example, a SaaS company I worked with that sold product management software and discovered a trigger event was when a CEO started publicly talking about innovation. LinkedIn for profiles announcements, news, job postings, status updates. Twitter for @company @product @people mentions.

Lead Ranking 84

Lead Ranking Lead Scoring Account Based Marketing Leads 84

Engagio

APRIL 23, 2018

In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its product offering. Reason for purchasing your product. Without a strategic focus, your company runs the risk of trying to be all things to all people. Piece Together the Puzzle.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). What went wrong? Give us too little and we may lose interest.

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. More specifically, the Sales Intelligence Cloud – powered by InsideView – takes everything you love about traditional SI and adds a little something extra to the mix. Why do I need SI?

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

Televerde

JANUARY 28, 2020

InsideView. They’ll go through the list and start thoroughly researching the accounts so they can prioritize them based on who will be most receptive to your product or service at that time – further segmenting their account list into high, medium, and low priority. Connect with Alicia on LinkedIn on LinkedIn.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

SalesIntel

AUGUST 16, 2021

LinkedIn Sales Navigator. That’s the current number of LinkedIn users Most salespeople use LinkedIn, but only a small percentage use Sales Navigator, LinkedIn’s paid premium offering. Additionally, you can easily use LinkedIn Sales Navigator with your CRM and sync all prospect information. InsideView.

Sales Management 52

Sales Management Top of Funnel Bombora InsideView 52

Engagio

AUGUST 11, 2021

All that time you spend on research — Googling, scouring company websites, and living on LinkedIn — is wasted when the yield is a half-baked contact list that may or may not contain trustworthy information. Expanding existing customer relationships by cross-selling additional products. Navigating across accounts and people.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

LeanData

MARCH 25, 2021

Over the last few years, a best-in-class tech stack has emerged to make SDRs as productive and efficient as possible. This begs the questions, “ What do high growth companies know that laggards do not, and can one tool make a big difference in supercharging the productivity of your SDR? ” The SDR Tech Stack.

Work Management 96

Work Management Marketing Analytics Tools Marketing Management InsideView 96

Televerde

OCTOBER 30, 2019

68% of consumers say a short video is their single most desired method for learning about new products. 64% of users are more likely to buy a product online after watching a video (Statista.com, 2019). LinkedIn has over 560-million users in over 200 countries. LinkedIn, 2019). LinkedIn, 2019). Insideview, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Customer Experience Matrix

AUGUST 18, 2016

This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Hopefully the result is worth the effort.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

AUGUST 19, 2016

Number of Sub-Functions Number of Vendors 1 11 2 14 3 8 4 4 5 3 6 0 This is even truer when you recognize that the sub-functions themselves are very broad categories, so vendors who qualify for the same sub-function may be delivering significantly different products. Somebody has to create your messages.

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

Vidyard

JANUARY 5, 2017

InsideView and CRUSH Reports allow them to see deep insights on the accounts they are targeting. RainKing gives her team reports that are not only powerful marketing data sources, but useful sales tools, covering products used, organizational structure, and a host of other details.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Nudge.ai

DECEMBER 8, 2017

LinkedIn Sales Navigator: Get closer to the right people to find leads and close deals. InsideView: Shows B2B companies who to engage, why and when to reach out, and how to connect. Cirrus Insight: Enterprise Sales Productivity Tool. FollowUp: Lightweight productivity suite for your inbox. Top 5 Social Selling Tools.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Ranking Lead Scoring 51

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Intuitively, these finding make sense to me. Tweet This! Engagement.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. This is an admirable goal, as prospects are looking for experts, not just products or solutions. InsideView (8).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Marketing Insider Group

NOVEMBER 17, 2011

servantofchaos: People don’t want to buy products, they want to buy solutions. elizabethnow: In biz – nobody wants to buy products, they want to buy solutions – find ways help your customers. Love @insideview tagline: all the information its legal to have @kokasexton on the imp. How to start social selling?

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100