KoMarketing Associates

article thumbnail

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook. Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

article thumbnail

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

B2B Marketing: Facebook vs. LinkedIn. InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing. B2B Marketing: Facebook vs. LinkedIn. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top.

article thumbnail

What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

While it may take more time and attention, the efforts to forge a genuine personal connection through unique emails , thank you cards, or even LinkedIn requests can go a long way, especially because it makes you stand out over everyone else that is throwing their marketing emails out into the mailing list wilderness and hoping they catch something.