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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Shah, and Umberto Milletti, CEO of InsideView, will continue to run the day-to-day operations of their companies.

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How to Use Trigger Events for More and Better Leads

markempa

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . Marketers often believe they solve the issue of clients being further in their purchase process by driving more early-stage leads to sales. Think about it. .

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. But unlike traditional lead scoring, predictive can identify external buying signals such as the number of job postings, amount of revenue growth, new executives, etc. Prioritize Sales Follow Up.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.

Web 2.0 100
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Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Adobe Experience Cloud Blog

by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. How do we mark these leads as bad names? Leads that can be found in an external database. If you were considering a social media job candidate, you would have concern if you couldn’t find their Twitter account, right?