Biznology

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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New developments in B2B marketing list acquisition

Biznology

Internal databases populated from billing systems, lead management systems, and website registration systems. Companies such as InsideView and Leadspace are developing solutions in this area. Today, LevelEleven’s sales team gets leads from four sources: The Salesforce.com AppExchange, where other Salesforce users search for partners.