Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing
The Point
SEPTEMBER 4, 2012
Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. Secondly, shorter forms don’t necessarily generate lower-quality leads. Sorry Daniel, but I disagree.
Let's personalize your content