Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.
Biznology
DECEMBER 31, 2014
Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.
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The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option.
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. What’s the Best Social Media Monitoring Tool? in the 1960s. in the 1960s. I like Mitch.
Online Marketing Institute
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? 4) Online portals – I know, this is a broad category.
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