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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1. Keyword optimization is the vital link to the chain of social media connection.

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How to Research Target Accounts in ABM

Engagio

University ties, home towns, sports teams, interests, conference attendance. Industry media. InsideView. Complete view of your prior interactions with the account (emails, meetings, deals). Technology. Competitive solutions, complementary solutions, collaborative solutions, etc. Door openers. The Account Exec? Annual reports.

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How Televerde Empowers Incarcerated Women Professionally Via Social Selling

EveryoneSocial

Each has their own unique story, strategies, and reasons for focusing on social media and employee advocacy. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. One of the great benefits of working at EveryoneSocial, is working with some truly amazing companies.

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Exciting new tools for B2B prospecting

Biznology

Companies such as InsideView and Leadspace are developing solutions in this area. CMO Brian Kardon says Lattice has identified some interesting variables that are useful in prospecting, for example: Juniper Networks found that a company that has recently “signed a lease for a new building” is likely to need new networks and routers.

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How to Use Trigger Events for More and Better Leads

markempa

What was the compelling event that drove their interest? How was interest created? InsideView – a paid sales intelligence platform that delivers triggers in real-time. Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. Conclusion.

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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option.

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How to Increase Open Rates and Better Engage Prospects

Vidyard

Great resources for this are LinkedIn, InsideView, and Google Alerts. Use social media to find out what connections you have in common with prospects. Take a deep dive into your prospects’ social profiles and find out what their interests are. Connection. Maybe they are connected to a few of your biggest customer advocates.