Customer Experience Matrix

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. InsideView and RightNow have the most important applications, but neither is a demand generation system. add social media data to prospect profiles.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. AutoPilot has spent much of the past 18 months making the system easier to use and now has handful of actual integrations available.

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. Because it knows what to expect, the system can easily load customer data and sales results from those systems.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

This group includes InsideView , OneSource , SalesLoft and LeadSpace. But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources.

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ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Customer Experience Matrix

The vendors in this category include the specialized scoring firms (Infer, Lattice Engines, Leadspace, Mintigo, Radius) plus companies that do scoring as part of a data offering (Avention, Datanyze, Dun & Bradstreet, InsideView, GrowthIntel) or for message targeting (Demandbase, Everstring, Evergage, Mariana, MRP, The Big Willow).

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Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. The information includes both companies and contacts and supplements standard profile information with event-based "signals" derived from news reports, company Web sites, and social media postings.