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Convince & Convert
APRIL 15, 2015
Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.
ClickZ
JANUARY 19, 2021
It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient.
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Convince & Convert
FEBRUARY 26, 2015
pic.twitter.com/4ZUxzS11tX — TODAY (@TODAYshow) February 23, 2015 Whataburger’s Product Placement Done Right Many brands try, yet few succeed when it comes to inserting their brand into real-time events like the Oscars—which is precisely why Whataburger’s tweet stands out. On YouTube, the video generated 62,000+ views and counting.
Convince & Convert
APRIL 17, 2014
Hyundai inserts their brand into Walking Dead and it’s smart and tolerated. Look at YouTube going hard into the original content game. This puts them on a collision course with television and telephone, which are far bigger opponents (and far broader ambitions) than anything having to do with organic reach and business Facebook pages.
Convince & Convert
SEPTEMBER 25, 2013
I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? However, the company took their poo-poo pitch slightly further with a YouTube video that’s funny (or shocking) enough to have earned more than 6-million views. But it’s a bad question too.
Content Standard
APRIL 9, 2018
But in both cases, the brands inserted themselves into a story where they weren’t needed and stuck out like a sore thumb. The second note is simply the ease with which LEGO is able to insert their products into their brand story in a natural way. Pepsi prepared for this endeavor by leaning into their existing digital content.
Hubspot
NOVEMBER 15, 2016
People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. We also know that 86% of universities and colleges already have a YouTube presence.
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