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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Remove “Hi <insert email>” from the equation. What I like best about the product is how it is integrated into Salesforce.com. Everything can be done within Salesforce.com. Qualify and route more leads to sales with a solution that brings intelligence to chat conversations.

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A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

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First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius

Customer Experience Matrix

(Note: in addition to the original proxy server technology, Genius also now offers a tracking solution based on inserting conventional tags into Web pages. The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

According to Salesforce.com , 92% of customer interactions happen on the phone. CallRail offers a web-form submission option that works with its dynamic number insertion (DNI) script. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Call tracking hub. Email marketing hub.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. These rules can insert a predefined subflow, such as the review and revision process, which itself is shared across multiple projects. But consumer marketers also need inputs from transaction systems.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com.