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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. I think interactive content is an extremely important tool for engaging prospects, but have been frustrated at the time and cost it has taken my own clients to deploy it.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Sales intelligence tools over a diverse set of insights for sales teams that eliminate the manual labor involved with creating and tailoring prospect lists for targeting. Remove “Hi <insert email>” from the equation. Features/functionality: Unearth ideal prospects. Let’s get into it! D&B Hoovers.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Here’s the wish list for a centralized marketing hub to receive, segment, then communicate to prospects. – Preserve a record of all interactions with a prospect. – Allow agents to tag and segment prospects based on interest or funnel position. – Automatically detect and prevent duplicate records.

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First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius

Customer Experience Matrix

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com.

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No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Remember: lead generation, in all its forms, relies on making it quick and easy for potential prospects to respond. Why then are so many companies failing miserably to generate measurable leads from social media? I, for one, don’t think the reasons are that complex.

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Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. Partner management.