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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

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2023 Digital Marketing Recap: Past, Present, and Future Trends

DAGMAR Marketing

We Discovered How ChatGPT Can Help Simplify the Creation of PPC Campaigns ChatGPT is artificial intelligence software that consists of a large language model, which enables its users to insert a prompt, and it will generate a response. The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR.

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New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

Automate Insertion Orders. Without the right tool, creating advertising insertion orders is a tedious and time-consuming task. You have to create a separate insertion order for every vendor in your media plan (sometimes more than one order per vendor if you are buying multiple programs). Customize Your Insertion Orders.

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The Little-Known Preview Text Hack You May Want to Use in Every Email

Litmus

You can see where to insert the code in this example: Insert hidden preheader text here. ? ? ? ? ? ? ? ? ? ? ? ? ?. <div <div style="display: none; max-height: 0px; overflow: hidden;"> Insert hidden preheader text here. </div> Insert hidden preheader text here. ? ? ? ? ? ? ? ? ? ? ? ? ?.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Image Source: FinancesOnline Optimize for Mobile The best SEO strategies basically involve a few things: the quality of content and the quality of presentation. Other times, a technical improvement, better keyword usage, or inserting the right links can make a huge difference. We’ll get to the third one later: quantity.)

SEO 261
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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails. Go here to see the entire presentation. Including your customers in this process can also get them enthusiastic about the brand and closer to purchase. Campaign creation and deployment. Registration is free. Get MarTech!

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Integrate Sales and Marketing Software to Streamline Processes

Act-On

Sales and Marketing Alignment in Action: Tech Integration At manufacturing brand BinMaster, marketers use a native integration between their MAP and their Dynamics CRM to orchestrate automated email campaigns for new prospects—complete with dynamic insertion of the relevant salesperson’s photo, name, and contact info.