Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. All that information has many uses: [feel free to insert your favorite cliché about how data being important].

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

The Point

NOVEMBER 16, 2011

Navicure uses Marketo and Salesforce.com to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? I, for one, don’t think the reasons are that complex.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

SmartBug Media

NOVEMBER 3, 2020

These are either manually added upon campaign creation through API integrations (recommended), or they can be automatically inserted by a Salesforce process, flow, or custom Apex code based on lead/contact activity and behavior. Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. Take some white paper bits, condense it to a paragraph, throw in a few bullet points. insert snotty laugh*. B2P = Business to People was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Uh huh, got it.

Business 48

Business Marketo Landing Pages B2B Marketing 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

SmartBug Media

JANUARY 20, 2020

It’s important to note that these strategies assume several key pieces are in place: a marketing automation tool ( Marketo or HubSpot , for example), an integration with an ERP or CRM tool, and a functional website that has up-to-date content. As a courtesy, we wanted to let you know that it’s been X days since your last order. Let’s chat.).

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SmartBug Media

DECEMBER 17, 2019

If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. Pieces of content to create and target people in this stage include ebooks, white papers, and guides.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116