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How to Write Effective Twitter Ad Copy

Anyword

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

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How to Generate Leads on LinkedIn, According to LinkedIn's VP of Marketing

Hubspot

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

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The Ultimate Guide to Writing LinkedIn InMails That Get Results (With Examples)

Hubspot

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Insert transcripts. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Businesses should use video on Twitter to promote new resources, tell stories, engage with a dedicated audience, and drive website traffic.