insert 
The Point
APRIL 1, 2014
One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales.
markempa
APRIL 7, 2008
The ones that aren't qualified yet (but are a fit) you put into a lead nurturing process. The need to better manage leads and inquires has given rise to a slew of new software companies offering a variety of lead management or marketing automation solutions. “Pure play†lead management.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SendinBlue
APRIL 19, 2021
B2B marketing automation nudges leads towards conversion by nurturing them with helpful, educational content. Lead nurturing. Lead nurturing refers to using automated email marketing to inform and nurture leads. Lead nurturing does two things: 1. Lead scoring.
The Point
JULY 14, 2015
This is the point in the process – call it lead follow up – where a formal, systematic lead nurturing program can have the greatest impact on conversion rates. The best opportunity for converting raw inquiries to sales-ready status is at the very top of the funnel, immediately upon the prospect expressing interest.
The Point
JULY 23, 2012
Of course, in the real world – a world of sales quotas, quarterly revenue goals, and impatient investors – not all stake-holders, especially salespeople, are interested in the notion that the most effective lead generation strategy is a long-term proposition. In theory, anyway.
Customer Experience Matrix
FEBRUARY 25, 2009
Note: in addition to the original proxy server technology, Genius also now offers a tracking solution based on inserting conventional tags into Web pages. Genius Enterprise expands the company’s beachhead in marketing by adding automated lead nurturing and lead scoring. Genius.com’s term for this is “dynamic engagement”.
markempa
APRIL 18, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Without a skilled and knowledgeable driver behind the wheel, you may never get out of first gear no matter how great the car is.
Expert insights. Personalized for you.
100 
Let's personalize your content