B2B Marketing Zone

Link Insertions: How to Guide + Best Practices for Link Insertions

seo.co

OCTOBER 24, 2021

Understanding how to properly insert links into content, the validity of said links, and how links impact your ranking is critically important. There are generally two types of links that are inserted into content: internal links and external links. What is Link Insertion Exactly? Link Insertions Through Link Exchange.

Practices

Practices Advertising Agencies Domain Best Practices

How to Insert a GIF Into Email

SendGrid

APRIL 13, 2022

Inserting a GIF into your email campaign can add creativity and help you stand out. Learn more on how to insert a GIF into your emails. The post How to Insert a GIF Into Email appeared first on SendGrid.

Email Campaigns

Email Campaigns Creativity Campaigns Practices

JavaScript for Optimizers: Inserting a Total Discount

Convert

JUNE 23, 2021

In this post, we will cover one of the most important optimization techniques: inserting a total discount on your page. Business Case: Inserting a Total Discount. JavaScript for Optimizers is a series of blog posts that teach you how to optimize your code, from start to finish. Why do you need one, you ask?

Optimization

Optimization Pricing Price Class

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

New Insertion Order Formats Now Available

Bionic

MARCH 26, 2021

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

Order

Order Cost Per Thousand Advertising Agencies Broadcasting

New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

FEBRUARY 19, 2021

Automate Insertion Orders. Without the right tool, creating advertising insertion orders is a tedious and time-consuming task. You have to create a separate insertion order for every vendor in your media plan (sometimes more than one order per vendor if you are buying multiple programs). Customize Your Insertion Orders.

Budget Programs

Budget Programs Vendors Order Terms and Conditions

B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

MARCH 26, 2024

Insert Regular Feedback Loops : Establish feedback mechanisms to continuously improve automated tools. Be upfront with Customers : Clearly communicate with customers when they are interacting with automated tools. Regularly solicit input from customers to identify pain points and areas where the human touch is preferred or necessary.

B2B

B2B Customer Satisfaction Interactive Marketing Loyalty

How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

MARCH 11, 2024

The media buyer would send an insertion order to the ad sales team. These sellers don’t want to take insertion orders anymore. How to Solve the Swivel Chairing Problem A viable solution to the swivel chairing problem is insertion orders. Yes, insertion orders. Every media buying system can produce insertion orders.

Inserting Images via FreeMarker in the ClickDimensions New Drag and Drop Email Editor

ClickDimensions

OCTOBER 18, 2018

In this block, you can insert your own HTML code to customize your drag and drop emails like never before. The HTML block has a lot of potential uses, but one of the best ones is inserting images dynamically. One of the many great features in the ClickDimensions new drag and drop email editor is an HTML block. Happy Marketing!

Template

Template Contact Marketing Email Marketing Contacts

HTML Image Tags and How to Insert Images to Enrich Your Pages

SEMrush

MAY 25, 2021

In this guide, we‘ll explore how image tags work, when to use them, and how to find image tag errors with Site Audit tool.

Tagging

Tagging Tools SEO

The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

JUNE 23, 2023

You can see where to insert the code in this example: Insert hidden preheader text here. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ <div style="display: none; max-height: 0px; overflow: hidden;"> Insert hidden preheader text here. </div> </div> <!-- So give it a try and see how you like it.

Deliverability

Deliverability Paid Search Agency Display Email Marketing

Google AdWords Keyword Insertion: The What, Why & How

Hubspot

AUGUST 9, 2016

This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Using keyword insertion would automatically update your ad text to the term that is searched for. Why Would I Use Keyword Insertion?

Adwords

Adwords Keywords Google Copyright

How to Use HubSpot's Content Assistant to Write a Marketing Email

SmartBug Media

JUNE 15, 2023

Insert Your Copy or Outline into an Email Once you've inserted your copy or outline into the email, you will see the HubSpot Content Assistant icon. Now you can either insert that update or generate a new version, depending on the type of copy you are looking to add. Then, click on “Email” in the sidebar menu.

Marketing AI

Marketing AI Hubspot Email Marketing Content

The Little-Known Preview Text Hack You May Want to Use in Every Email

Litmus

AUGUST 24, 2021

You can see where to insert the code in this example: Insert hidden preheader text here. ? ? ? ? ? ? ? ? ? ? ? ? ?. <div <div style="display: none; max-height: 0px; overflow: hidden;"> Insert hidden preheader text here. </div> Insert hidden preheader text here. ? ? ? ? ? ? ? ? ? ? ? ? ?.

Deliverability

Deliverability Display Communities Newsletter

Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

NOVEMBER 28, 2023

Perplexity prompts for a great research kick-off on any topic: “I'm trying to build an understanding of {insert your topic} to become an expert on the topic. Please compile an overview of recent advancements in {insert your topic} , including key players, significant milestones, and emerging trends.” To respond to an AI tool’s answer.)

Marketing AI

Marketing AI Research Tactics SME

What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

MARCH 25, 2024

This goes beyond just inserting a name in an email. It’s like customizing your message for a friend rather than shouting in a crowded room. Personalization Tailor your messages using the data you’ve gathered. It means creating content that resonates with the individual’s interests, past behaviors, and preferences.

Peer-to-peer

Peer-to-peer Planning Paid Search Agency Marketing & Strategy

Everything You Need to Know About Ad Tags and Click Tags

Bannersnack

NOVEMBER 28, 2023

An ad tag is a piece of HTML code that is inserted within the source code of a web page where an ad will be displayed. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

Tagging

Tagging Ads Display Advertisements

Google Analytics 4 Guide: Mastering the Basics

DAGMAR Marketing

FEBRUARY 2, 2024

A tag is code inserted into the backend of your website, or app to track and measure user behavior. code to insert after the <head> tag of every page of your HTML website, or the header.php file of your WordPress website. To collect and process data, a tag must be added. Google Analytics 4 will provide you with a.js

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Click Rate

How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

MARCH 2, 2020

Inserting questions about how they use that technology is more meaningful. There are a variety of technology tools you can insert into the customer experience, whether that be in person or online. Use Technology to Catch In-the-Moment Responses.

Case Studies

Case Studies Customer Surveys Trust Marketing Forrester

Importer Tool - Importing Listicles

RebelMouse

OCTOBER 17, 2023

Second step: Insert Listicle tag in your body field In your post's body field, you need to insert the following tags to indicate where the Listicles will be displayed within the post: Any text that exists before the tag will be considered part of the body content, and any text after the closing tag will also be treated as part of the body content.

Tools

Tools API Tagging Display

How to keep your marketing automation campaigns from ruining your week

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” But does every record have an appropriate first name for such a use? “Hi Hi Mailstop 34” isn’t much better than “Hi [First Name].”

Marketing Automation Services

Marketing Automation Services Marketing Automation Work Management Automation

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Content Marketing Institute

AUGUST 9, 2022

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading →

Design

Design Press Planning Content

3 Tips For Building A More Robust Customer Reference Program

Influitive

JANUARY 19, 2018

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue.

Ad Building

Ad Building Tips Ads Marketing

Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

OCTOBER 19, 2023

Identify the play, run it in a manual, ad-hoc way, and you’re going to learn how that play might feel [when] automated, and where you might want to insert a person,” Schuck says. Obviously, that requires a great data foundation, good tracking, and systems that map.

Marketing Analytics Tools

Marketing Analytics Tools Marketing Management Intent Data Barriers

Get Started with Modular Building in Litmus: Webinar Recording and Q&A

Litmus

JANUARY 21, 2022

How do email marketers insert modules and edit content [in Litmus] without breaking things? Once an email developer creates modules, non-coding team members can easily insert modules into a template. Click the Insert button to add your Snippet or Partial. Great question! To edit the module, navigate back to the Visual Editor.

Webinar Metrics

Webinar Metrics Ad Building Template Advertising Agencies

What is pilcrow in graphic design

Bannersnack

FEBRUARY 16, 2024

Usage The pilcrow symbol is typically inserted at the beginning of each paragraph to signal the start of a new idea, topic, or section within a document. It is often used in typesetting and word processing to improve the readability and organization of written content by visually separating paragraphs.

Design

Design Organization Process Content

Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

JUNE 22, 2023

Your CRM inserts the name, location, and organization to tailor the experience. You could have one set of emails that address the concerns of social studies teachers and another that assists those in language arts. You don’t have to create each message for every lead. You simply design a campaign for each demographic.

Marketing Automation Services

Marketing Automation Services Budget Programs Automation Work Management

Sheena’s App of the Week – MarTech Moment: TextBlaze

Heinz Marketing

JANUARY 21, 2024

It’s so handy (and quick) to type a few words or characters and instantly have the text/copy I use all the time insert into my work. Or if you’re a Gmail user— “template” (previously called “canned responses”). Whether or not you’ve used this kind of shortcut or not, check out TextBlaze!

Enterprise Management

Enterprise Management Template Work Management Planning

The Best Networking Email Subject Lines, According to HubSpot Reps

Hubspot

OCTOBER 11, 2021

Template: “Hey, [insert name here], let’s talk [insert relevant product here].”. Template: “[insert name], here’s [insert amount of information] about [insert corresponding topic].”. Template: “[insert name], here’s [insert number of reasons] we should chat.”. “My

Hubspot

Hubspot Best Practices Template Network Marketing

5 Must-Have Media Buying Tools for 2023

Bionic

JANUARY 20, 2023

Here are 5 media buying tools that will help you survive and thrive in 2023: AI Powered Media Recommender Clone Media Plans Batch Edit Media Plans Automate Insertion Orders Automate Re-Flowing Media Budgets AI-powered Media Plan Builder Artificial Intelligence is becoming a part of our daily life.

Budget Programs

Budget Programs Marketing AI Buy Tools

How to Market an Analyst Report

The Point

MARCH 8, 2018

In fact, quite the contrary: to the extent that you market the analyst report as an opportunity for people to learn how down right terrific (insert analyst here) thinks your product is, the less the average prospect will be interested in downloading and reading said report. See what I mean? via @spearmktg.

Marketing Report

Marketing Report Planning Gartner Demand Generation Agencies

How to Optimise your Business Website for Google Searches

Valasys

MARCH 5, 2024

Create a blog page This allows you to post blogs on a weekly basis, inserting the top search terms, which helps Google to see the site. Inbound links to your landing page can be inserted into blogs that are posted on independent sites, which is a very effective way to drive traffic to your landing page.

Google

Google Marketing Websites Business Marketing Agencies 1

14 Welcome Email Examples To Boost Engagement + Free Templates

Optinmonster

FEBRUARY 28, 2023

We want to extend a warm welcome by offering you [Insert Offer Details], which you can redeem during your next purchase. If you have any questions or comments, please don’t hesitate to contact us at [Insert Contact Details]. As a new user, we want to offer you [Insert Offer Details], which you can redeem within the app.

Template

Template Examples Adwords Work Management

Meta launches genAI features for ads

Martech

OCTOBER 6, 2023

Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency

Paid Search Agency Features Ads Marketing AI

In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money

Contently

JULY 15, 2020

” In it, the author demonstrates the rise and uses of chatbots … by inserting a chatbot into the article. We were pitching blog ideas about chatbots and someone had this idea to insert one into the article to provide a director’s cut commentary,” Campillo said. “We We said, yeah that’s great.

Paid Search Agency

Paid Search Agency Budget Programs Advertising Agencies Startups

8 Tips for Working with a Smaller Marketing Budget

The Point

MAY 30, 2023

Crowd-source a “101 Creative Ways that Companies Use [Insert Product Here]” ebook. Record short testimonial videos to use on landing pages and on social media. Conduct a user survey and compile the results into an industry report, Webinar, blog post, or infographic. When budgets are plenty, testing takes a back seat.

Marketing Budget Creation

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency

6 Email Marketing Templates You Need to Try Right Now!

Optinmonster

MARCH 12, 2020

Over the next several weeks, I’ll be sending you some emails to help you [insert the expected outcome of working with you]. And, of course, here is the [insert lead magnet] as promised! Or you can join our [insert social media platform] group. I was [insert the negative emotions associated with your problem].

Template

Template Email Marketing Planning Open Rate

The Best SEO Strategies That Actually Work Today

Marketing Insider Group

JUNE 7, 2023

Other times, a technical improvement, better keyword usage, or inserting the right links can make a huge difference. Everything you read above that you should do for your new pages, you also need to do for old pages. Sometimes you should just dump a poorly performing page to keep from bogging down your site.

SEO

SEO Marketing & Strategy Long Tail Marketing Best Practices

How to Use HubSpot's Content Assistant to Generate Blog Posts

SmartBug Media

JUNE 27, 2023

Once Content Assistant gives you an outline, you should go ahead and click “insert.” When it’s done, just hit “insert,” and you have your first paragraph! Your outline will be copied into the writing section of the blog post. Keep on repeating this same workflow until you’re satisfied with the final product.

Hubspot

Hubspot Marketing AI Generation Content

Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

LeadsRX

FEBRUARY 16, 2021

radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry.

Multi-Touch Attribution

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting

ThirstyAffiliates WordPress Plugin Vulnerabilities via @sejournal, @martinibuster

Search Engine Journal

APRIL 29, 2022

Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links. The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on Search Engine Journal.

Leads

Leads Lead Marketing Qualified Leads

How to Insert Google Calendar Invites in Your Marketing Emails

Hubspot

MAY 26, 2014

Insert a Google calendar invite right in your next email! How to Insert Google Calendar Invites Into Your Emails. The problem with events is that between the initial announcement of the date and time and the actual day of, people forget all about it and end up making some other commitment.

Email Marketing

Email Marketing Google Planning Webinar Metrics

Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

JANUARY 10, 2024

As a result, synthetic impressions are inserted into the customer journey. However, we can use this info not to give them the full credit, but we can use it to insert FB impressions in the journey of this conversion. If the set-up is right, you can for a large part insert these impressions deterministically.

Multi-Touch Attribution

Multi-Touch Attribution Marketing Budget Work Management Marketing Management

How To: Using Brand, Audience & Performance Data with ChatGPT, Notion & Canva

Anyword

AUGUST 8, 2023

Select Messaging Bank, and insert “Product Description” Insert your Target Audience for this campaign Return to your prompt and specify the channels in your campaign: “Include the following channels in the campaign plan – Facebook Ads, LinkedIn Ads, LinkedIn Organic Social, Instagram Post Caption, Landing Page, Blog Post, email, etc.

Brand Identity

Brand Identity Branding Landing Pages Rules

Personalized Video: Everything You Need to Know

Vidyard

MARCH 15, 2021

This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. The video has points within it that have been designated as fields where personalized elements can be inserted. For most, this doesn’t go beyond the basics (*inserts first name into email greeting*).

Video Marketing

Video Marketing Personalization Marketing Automation Services Top of Funnel

Link Insertions: How to Guide + Best Practices for Link Insertions

How to Insert a GIF Into Email

Webinars

Trending Sources

JavaScript for Optimizers: Inserting a Total Discount

Webinars

New Insertion Order Formats Now Available

New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

B2B Customer Experience: Balancing the Human Factor with Technology

How to Solve the “Swivel Chairing” Problem in Advertising

Inserting Images via FreeMarker in the ClickDimensions New Drag and Drop Email Editor

HTML Image Tags and How to Insert Images to Enrich Your Pages

The Preview Text Hack You May Want to Use in Every Email [Updated]

Google AdWords Keyword Insertion: The What, Why & How

How to Use HubSpot's Content Assistant to Write a Marketing Email

The Little-Known Preview Text Hack You May Want to Use in Every Email

Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Everything You Need to Know About Ad Tags and Click Tags

Google Analytics 4 Guide: Mastering the Basics

How to Move from the Voice of the Customer to the Heart of the Customer

Importer Tool - Importing Listicles

How to keep your marketing automation campaigns from ruining your week

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

3 Tips For Building A More Robust Customer Reference Program

Data-Driven Sales: Modernizing GTM with Greater Insights

Get Started with Modular Building in Litmus: Webinar Recording and Q&A

What is pilcrow in graphic design

Automated Marketing: The Only Guide You’ll Ever Need

Sheena’s App of the Week – MarTech Moment: TextBlaze

The Best Networking Email Subject Lines, According to HubSpot Reps

5 Must-Have Media Buying Tools for 2023

How to Market an Analyst Report

How to Optimise your Business Website for Google Searches

14 Welcome Email Examples To Boost Engagement + Free Templates

Meta launches genAI features for ads

In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money

8 Tips for Working with a Smaller Marketing Budget

6 Email Marketing Templates You Need to Try Right Now!

The Best SEO Strategies That Actually Work Today

How to Use HubSpot's Content Assistant to Generate Blog Posts

Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

ThirstyAffiliates WordPress Plugin Vulnerabilities via @sejournal, @martinibuster

How to Insert Google Calendar Invites in Your Marketing Emails

Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

How To: Using Brand, Audience & Performance Data with ChatGPT, Notion & Canva

Personalized Video: Everything You Need to Know

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