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B2B Memes

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

That’s exactly the risk Copyblogger runs in using so frequently the formula “What [ insert pop culture topic here ] can teach you about [ insert B2B topic here ].”. You may end up simply trivializing your topic as well as your passion. If it becomes routine or generic, it will just look gimmicky.

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Gimmicks and the Decline of Print

B2B Memes

What’s not to like about technologies like 3-D lenticular covers, tri-perf mix-and-match cover photos, or e-ink inserts—or the pure joy, evidently, of being able to “literally feel and hear&# the head of a video game character tearing off as you turn a page? Far from saving print, they simply confirm its decline.