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JavaScript for Optimizers: Inserting a Total Discount

Convert

In this post, we will cover one of the most important optimization techniques: inserting a total discount on your page. Business Case: Inserting a Total Discount. JavaScript for Optimizers is a series of blog posts that teach you how to optimize your code, from start to finish. Why do you need one, you ask?

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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

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New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

Automate Insertion Orders. Without the right tool, creating advertising insertion orders is a tedious and time-consuming task. You have to create a separate insertion order for every vendor in your media plan (sometimes more than one order per vendor if you are buying multiple programs). Customize Your Insertion Orders.

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How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

The media buyer would send an insertion order to the ad sales team. These sellers don’t want to take insertion orders anymore. How to Solve the Swivel Chairing Problem A viable solution to the swivel chairing problem is insertion orders. Yes, insertion orders. Every media buying system can produce insertion orders.

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HTML Image Tags and How to Insert Images to Enrich Your Pages

SEMrush

In this guide, we‘ll explore how image tags work, when to use them, and how to find image tag errors with Site Audit tool.

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The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

You can see where to insert the code in this example: Insert hidden preheader text here. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ <div style="display: none; max-height: 0px; overflow: hidden;"> Insert hidden preheader text here. </div> </div> <!-- So give it a try and see how you like it.

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Google AdWords Keyword Insertion: The What, Why & How

Hubspot

This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Using keyword insertion would automatically update your ad text to the term that is searched for. Why Would I Use Keyword Insertion?

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