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Google AdWords Keyword Insertion: The What, Why & How


This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Using keyword insertion would automatically update your ad text to the term that is searched for. Why Would I Use Keyword Insertion? How Do I Use Keyword Insertion?

How to Insert Google Calendar Invites in Your Marketing Emails


Insert a Google calendar invite right in your next email! How to Insert Google Calendar Invites Into Your Emails. Conferences, workshops, product launches, webinars, networking hours -- they''re essential. They help you get in front of your target audience and have some much-needed face time. It only takes a few minutes and can help boost event attendance, so why wouldn''t you use it?

How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails


Lucky for you, you don''t have to worry about that anymore, because I am about to share a juicy marketing hack with you: how to insert Outlook, iCal, and Google Calendar invites right into your email in a few easy steps. Step 4: Insert Invites Into Your Marketing Email. Have you ever registered for a webinar and then totally forgotten about it? It sucks. Step 1: Create a New Event.

10 Tips for Getting Started With Social Sales On [Insert Network Name]

WindMill Networking

… Continue Reading 10 Tips for Getting Started With Social Sales On [Insert Network Name] by Craig Jamieson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. You have been waiting. You have been watching. You have been considering whether or not social sales may be right for you and … now you are ready to start out your 2014 by jumping in! Excellent! Here are 10 tips to get you started. 1. It’s what you do, and who you are, already! Social Sales Facebook Feedly Google LinkedIn Social Media Marketing Social network Twitter

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip: always limit response; it caps your expense and drives urgency.). 2. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

The Two Types of Programmatic Advertising and Why Programmatic Matters

It's All About Revenue

” Digiday defines it as "ad buying what typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. No insertion order (IO) or master services agreement (MSA) covered within the partnership. 2. It’s using machines to buy ads, basically.”

The Power of Instagram in Email Marketing

It's All About Revenue

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Adding a live Instagram feed into your email isn’t just another way of inserting a social media logo. Since October 2010, Instagram has seen massive growth in its user base. Email technology has evolved significantly.

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40 Excel Shortcuts You’ll Definitely Want to Bookmark


Shift + F11 (PC and Mac) = Insert a new sheet. CTRL + ; (PC and Mac) = Insert current date. CTRL + Shift + : (PC); Command + ; (Mac) = Insert current time. CTRL + k (PC); Command + k (Mac) = Insert a hyperlink. Alt + (PC); Command + Shift + t (Mac) = Insert AutoSum formula. Shift + F2 (PC and Mac) = Insert a comment. So glad you asked. Navigation. Formulas.

8 Time-Saving Excel Shortcuts Worth Memorizing [Infographic]


If you're not well versed in the tool's functionality, even little things like resizing columns and inserting comments can cause you to have to stop and think. If I had a nickel for every hour I wasted trying to figure something out in Excel, I'd have quite the coin collection. Don't get me wrong: Excel is an extremely powerful tool when it comes to collecting and analyzing data.

Why (and How) Your Team Should Personalize the Customer Experience


Random acts of just inserting someone’s first name into a piece of content or an email won’t cut it. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. They tell you at the beginning of your wait, “Your call is important to us.” Great.

Why CMOs Need To Be Bullish On Programmatic Advertising

It's All About Revenue

“Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. No insertion order (IO) or master services agreement (MSA) covered within the partnership. 2. It’s using machines to buy ads, basically.” ” —Digiday.

How to Work Faster in Excel: 6 Helpful Tips & Features


On Windows: Navigate to the “Insert” tab on the ribbon, then click “Table.”. If your data already has headers, click “New" > "Insert Table With Headers.”. If it does not have headers, click “New" > "Insert Table Without Headers.”. On Windows: First, select a column or partial column; this is where our completed Sparklines will be inserted. or here.). Press "OK.".

What Motivates an Internet Troll? The Science Behind The Internet's Least Favorite People


snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. In the depths of almost every internet community lives a troll. With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains. But why?

11 Overused Stock Photos to Ban From Your B2B Marketing

B2B Marketing Insider

Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” ” B2B content has become pretty formulaic. Content loading.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know


Simply right-click the cell you want to comment on and then click Insert Comment. To view the comment, hover over it. 7) Insert current date and time into a cell. To do so, you'll want to start by selecting the cell into which you want to insert the time, date, or time and date. Insert current time = Control + Shift + ; (semi-colon). Truth be told, there probably is.

10 Ways to Generate More Leads from Your Business Blog

The Point

As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” As in: “Excerpted from the white paper: “[Insert Title Here]”. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Optimize post titles for search. Offer multiple subscription options.

How to Leverage Your Twitter Profile for Social Selling

Sales Prospecting Perspectives

If you have a thought-provoking statistic that grabs prospects’ attention on the phone or through email, insert it in your bio. AG Salesworks is pleased to bring you a guest post from Emma Snider , staff writer for the HubSpot Sales Blog. Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck. what’s your response? Social Selling

7 not-quite-predictions for marketing technology in 2016


Insert “stack” joke here.). Most people suck at accurately predicting the future. I’m one of them. took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. thought it was a reasonably solid bet. ” (A). Martech is going mainstream. What do you see?

The Email Marketing Superhero: ALT Tag

Modern B2B Marketing

Let’s break it down: <img src=”emailbannerimage.jpg” border=”0″ alt=”How to Leverage Psychology in Digital Marketing” width=”564px” height=”205″ /> To insert ALT text on an image, just insert alt=”YOUR TEXT GOES HERE” after your img src. said no email marketer ever (unless it was sarcastic). One word: opportunity.

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

The initial tagging and subsequent redirection both require inserting some MDC Dot code onto whatever content the salesperson uses for the initial customer interaction. The second key feature makes it easy for sales people to use content created by the central marketing team by automatically inserting tags such as the salesperson’s name and contact information.

15 Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!

Vertical Response

You can use these emails as an opportunity to insert humor  into your subject lines, test what time you send campaigns, or just as another chance to engage your customers. There’s pretty much always a holiday right around the corner…guaranteed. And whether it’s a national holiday or not, it can be a great reason to send an email marketing campaign to your subscribers. Here is a rundown of upcoming holidays here in the U.S.: 5/30 – Memorial Day. 6/7 – First Day of Ramadan. 6/14 – Flag Day. 6/19 – Father’s Day. 7/4 – Independence Day.

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]


First, let's add a red base for our image by going to Insert --> Shapes --> Rounded Rectangle. Now I'm going to insert a picture. Now I'm going to add a CTA title and CTA copy by going to Insert --> Text Box. Simply go to Insert --> Picture, where you'll insert a saved image file of your logo. First I'm going to go to Insert --> Picture.

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of leads – some of them qualified, perhaps, but most just conducting informal research (the proverbial “tire kickers”).

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The Power of Unsubscribe


Here are some ways “not” to insert the unsubscribe link: -Placing the unsubscribe link in an image. Inserting the unsubscribe link in white text on white background to completely hide the text. Inserting the unsubscribe link in extremely small font that it is not visible. Inserting the unsubscribe link in very “faint” font to make it difficult to view. The unsubscribe link is a crucial tool for every email marketer. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]


Now, onto the next step. 2) Take the name you''ve chosen and insert it into an opening HTML anchor link tag. Here''s what it looks like: <a href=" #INSERT_YOUR_OBJECT_NAME_HERE "> Click here to see the content below. </a> Example. <a href=" #facebook_ads_example "> Click here to see an example of how a company uses Facebook ads. </a> 5) Voila! Example.

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation Blog

If what you wrote down resembles any of these … “We empower your software decisions.”. “I don’t sell products and services; I sell results — my guarantee.”. “We help companies find their passion and purpose.”. “We are the leading [insert your service here] provider.”. “We give XX% off for new clients.”. for MarketingSherpa and MarketingExperiments Optimization Summit 2013.

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Marketing Edge

Marketing Edge

Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Under their brand Fourth Shift Edition [link] website, they use video, podcasts, a blog, and twitter, they tap the right format and network to engage in a conversation, get ideas, insert their ideas into news cycles and other objectives. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. What do you think?

The flexibility requirement for SEO agencies


” “We’re re-branding and are no longer calling ourselves [insert term].” Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic growth.” ” “We’re launching a new product today. Can you provide us tagging and content?” ” I’d like to tell you these situations are rare, but if you’ve worked in the SEO. The post The flexibility requirement for SEO agencies appeared first on Opentopic. Brands & Marketers

So You Want to Create Content That Actually Converts?

KoMarketing Associates

With this information, you can recommend inserting calls-to-action (CTA) on these highly trafficked posts to drive website visitors to whatever it is you’re looking for them to do on your website, whether it’s downloading a whitepaper, registering for a webinar recording, etc. What a novel idea, right? Let’s take a walk through how to do it: Conversion Analysis.

The Ultimate List of 250+ Marketing Statistics [New Data]


If only I had a stat to insert here. We've all been there. the wild goose chase of finding the perfect statistic. You're writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. First you come across a research report, but it requires a hefty membership fee. Let's stop chasing after stats.

10 Golden Tips to Make Your B2B Inbound Marketing Oscar-Worthy


How would Inbound Marketing look then (insert image of a make-up free selfie)? Picture the marketing red carpet… Outbound Marketing is ready to make her typical grand entrance but gets blocked, ignored, and quickly ushered away. This approach – once a red carpet darling – looks expensive and tired and appears to have rubbed former fans the wrong way. Inbound Marketing B2B Marketing

The Six Best Google+ Marketing Tools


It also includes a variety of symbols you can insert into your updates. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Pricing: $47 per year.

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15 Google Doc Features You Didn't Know Existed (But Totally Should)


Then, choose Insert from the menu at the top of your screen, and choose Comment from the dropdown menu. To add a footnote, put the cursor in the part of the document you want the footnote to appear, and go to Insert > Footnote. Ctrl + Alt + M = Insert a comment. Alt + I (in Google Chrome) or Alt + Shift + I (in other browsers) = Open the "Insert" menu. Cropping Tool.

What Programmatic Advertising Means for Marketers

It's All About Revenue

The agency would compile a list of potential outlets for your ads and you, as the brand marketer, would place your insertion orders and wait. Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? And hope. Success was more about brand recall and brand association (net positive) and less about ROI (wasn’t even a term) back in the day.

The Change in B2B – 4 Rules To Live By


According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some 43% stated there is an increase in the number of people who are part of the buying committee with 48% saying there are 1-3 people involved and 35% stating there are 4-6. What about the buyer? It’s a Multi-Channel World.

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Handy-Dandy Guide To Content Marketing

B2B Marketing Insider

Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. The target audience reader for this blog post is [INSERT TARGET HERE]. The key question this blog post or content to answer is [INSERT KEY QUESTION HERE]. simple Google search that might lead to this post might be [INSERT A SAMPLE GOOGLE POST YOUR TARGET AUDIENCE MIGHT USE TO FIND THIS CONTENT]. The Content Marketing Research Tells Us We Need Relevant Content.

How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]


Best Practices for [Insert Industry/Topic]. An Introduction to [Insert Industry/Topic]. Common Questions About [Insert Industry/Topic] Answered. X [Insert Industry/Topic] Statistics For Better Decision Making. Learn From The Best: X [Insert Industry/Topic] Experts Share Insights. You can also go to Insert >> New Slide and work from there. my dad.