The Effective Marketer

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How Viral Marketing Can Kill You

The Effective Marketer

As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. Sure, today you have YouTube to host videos but make sure you have all pieces in place before you start the viral engine.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. The internet is your best friend for finding a trove of information about competitors. Youtube can be a good source of information to catch product demos and reviews.

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how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.