Onalytica B2B
NOVEMBER 12, 2018
A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels. Content Focus.
Onalytica B2B
NOVEMBER 10, 2016
Millennials want to feel as though the content has been written with their interest in mind and to be informative, rather than it being a platform to solely promote the brand. Ensure branded content is written for the consumer in an informative way, rather than being promotional. Snapchat, Facebook, Instagram and YouTube).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onalytica B2B
JANUARY 17, 2018
In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years. That consumers are voluntarily consuming media in their spare time; they enjoy looking through their Instagram and Twitter feeds and being inspired and informed.
Onalytica B2B
MARCH 22, 2017
We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com.
Onalytica B2B
MARCH 9, 2017
Some understand the concept but don’t quite get the big deal, while others just simply do not know enough to hold an informed opinion. Having said this, if you naturally view influencer marketing in a B2C light, entailing product placements on Instagram and YouTube reviews, then you may well hold the above view.
Onalytica B2B
SEPTEMBER 20, 2017
While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.
Onalytica B2B
JULY 16, 2018
We’re not primed to make decisions in these perfect conditions, we make decisions instinctively based on imperfect information and then rationalise our decisions. By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. By the time she reached the store she was well informed and ready to purchase.
Expert insights. Personalized for you.
189 
Let's personalize your content