Marketing Craftmanship

MARCH 16, 2013

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. Build Your LinkedIn Presence.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

APRIL 8, 2011

For a host of political and practical reasons, inappropriate and ineffective web content gets posted; sorely outdated content is granted lifetime tenure; and assorted layers of information…in WORD documents, PDFs, YouTube videos, podcasts, webinars…all obscure the company’s core messages and brand positioning goals.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Marketing Craftmanship

DECEMBER 11, 2014

Promotional messaging that for decades had been identified and quarantined by the media as ADVERTORIAL content – now safely re-branded as “sponsored” or “native” content – has gained legitimacy as bona fide editorial information worthy of placement in the New York Times or the CBS Evening News.

Advertorials 100

Advertorials Pricing Price Brand Identity 100

Marketing Craftmanship

JULY 5, 2013

Notably, in 1984 Mobil boycotted the Wall Street Journal – refusing to provide the nation’s premier business publication with any information, to respond to its reporters, or to advertise – following what Schmertz considered to be history of inaccurate and biased reporting on Mobil. Herb Schmertz was no reckless PR cowboy.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100