Industrial Marketing Today
MAY 26, 2011
A QR code can hold a lot more information than just a simple URL. You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Post them to your branded YouTube channel. Convert application notes into short how-to videos.
Industrial Marketing Today
NOVEMBER 22, 2011
You will find lots of useful information on their site and if you like, you can join and get involved. Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos. During these holidays, I’d much rather talk about the good news instead of Wall Street’s roller coaster ride or the recent failure of the Super Committee.
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Industrial Marketing Today
JANUARY 3, 2012
Put these higher value content behind simple sign-up forms for lead generation (Readers are more likely to part with their contact information if they find value in your blog posts). Post videos to your branded YouTube channel. Add links within your posts to these longer content. Convert complex ideas into simpler “how-to” videos.
Industrial Marketing Today
JANUARY 14, 2011
Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information.
Industrial Marketing Today
NOVEMBER 3, 2011
After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). Post them to social sharing sites like SlideShare and YouTube. Explore if some of your content can be turned into slides and/or videos.
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.
Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.
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