Anything Goes Marketing

SEPTEMBER 30, 2006

It combined, TV spots, search marketing and even YouTube videos !! The Element that informs the rabbit that it has 4 wheel drive. It's even advertised on frickin' Wikipedia and Youtube. Tags: B2C online marketing integrated marketing youtube. Why is this campaign so good? It's a great product. It's funny!

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Anything Goes Marketing

NOVEMBER 15, 2009

RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. chadhorenfeldt PS: For videos from the event and some of the sessions I mentioned above, check out the Eloqua YouTube Channel.

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Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website.

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Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Provide easy access to FAQs and contact information and have someone on the other end of the line.

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Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

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Anything Goes Marketing

AUGUST 3, 2009

You can use this information for a future campaign and share the results with your followers. If you’ve posted a bunch of pictures on your Facebook fan page or videos on your YouTube page, use Twitter to promote it. Creating Surveys for Twitter Followers. Use a tool like PollDaddy to engage your Twitter followers.

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