B2B Memes

JANUARY 26, 2012

This one instead lets you click through to a new panel of information. Writing, Photography, and the Art of Thinking Visually. Most other infographics I see are like huge wall posters that you must enlarge and scan up and down to read easily. Much friendlier. If you know something more about it, why not share it in the comments?

Google 100

Google Tips Research Examples 100

B2B Memes

AUGUST 31, 2010

Copyblogger and popular music: “ The Eminem Guide to Becoming a Writing and Marketing Machine ” or “ 5 Things Depeche Mode Can Teach You About Effective Online Marketing.”. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B. Blank doesn’t explain how he identifies his “best” work.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

DECEMBER 15, 2011

For me, the goal of the journalist (traditionally defined) is to provide the public with the facts and context they need to make informed decisions—political, business, consumer and personal decisions—without regard for what “sells”. Ideally, reporters should become the employees who do more than research and write articles.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

MAY 2, 2012

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” Related posts: The Fix-It Alert: Eight Keys to Better Online News Writing. Lack of enterprise.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. Used well, it can give information an appeal and interactivity that even the best prose cannot match. But the fact that I want to do it reflects the power and beauty of infographics.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

MAY 11, 2011

Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. Big ideas justify repetition. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Then, just before you click the publish button, a small blip of doubt appears on your radar.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 29, 2011

The articles and resources Alcorn cites are enormously informative, but almost too much so. Even if it does’t result in a graphic, the exercise of visualizing your information will benefit you. It would be very easy to get overwhelmed by all the tools and techniques and impressive examples and simply give up on infographics.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

MARCH 2, 2010

In an article published this week on Folio: ’s Web site, Jill Ambroz reviews a panoply of print “innovations&# that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.&# That is, cheap tricks designed to attract attention, not tools to convey information.

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

JANUARY 27, 2011

It is brilliantly geared towards identifying basic information needs on the Internet and fashioning content that meets those needs efficiently. Times yesterday that Demand Media has put in place a “rigorous quality process,” in which each article is “touched by 14 humans, titling, writing, fact checking and copy editing.”

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

OCTOBER 8, 2010

You’ve probably heard the horror stories about people leaving compromising or questionable information about themselves on the Web that ends up damaging their job prospects. Although not essential, a brilliant way to build your brand is to write and publish a book. Of course, to nurture your brand, you have to market it. Be an author.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” The value of learning how to program is not just in better understanding their jobs, but also in better understanding the world they write about.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MARCH 11, 2011

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. I taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is. Great question. And I think that’s a must.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 9, 2010

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. A key part of the editor’s role is to find and commission a combination of regular columnists and thought leaders from that industry to write for us.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

DECEMBER 2, 2010

I may have to cut and paste a few sentences from the beginning, middle, and end of the piece to indicate the main point, or, in the worst cases, write my own summary statement. Many writers have been exposed to the 5 Ws of the news-lede approach to news writing, and the related inverted-pyramid structure of news stories.

Blogger 100

Blogger Design B2B Leads 100

B2B Memes

DECEMBER 12, 2011

One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” Related posts: Writing, Photography, and the Art of Thinking Visually. See Lytro’s examples.).

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

APRIL 5, 2011

And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”). It’s not that all journalism is aggregation, but that all journalists are, he writes, “thieves of words.”

Aggregators 100

Aggregators Domain Act-On Paper 100

B2B Memes

NOVEMBER 4, 2011

New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. Linking lets people see the full context of the information you are citing. Stone, Assistant Vice President for Research and Development at Mondo Widget Corp.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

B to B 100

B to B Media B2B Ethics 100