KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information. Here are some key pieces of information from recent research about featured snippets and where, how, and how often they appear in search results. What Are SERP features? Featured Snippets.

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SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. Search Result URL Information.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

OCTOBER 25, 2016

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. Take into consideration other popular sources like Wikipedia.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

NOVEMBER 1, 2016

When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? This result is a combination of Knowledge Graph and Google Maps information, typically appearing on the right-hand side in desktop searches but at the top of most mobile results. Why B2B Marketers Should Care.

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Paid Content Differentiation Search Marketing B2B Marketing 120