Trending Sources

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Include information that proves you’re human.” He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Content needs to be informational and neutral in tone.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?

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What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. development (is anyone listening?),

Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.  Or publish an informative blog and promote it via Twitter and LinkedIn micro posts. Editorially, the tone should be informative, not sales-y.  If you don’t have good writers in house, there are plenty of freelancers available to help. 

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our  target audience ‘s interests, wants and needs? Wikipedia. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. One way to understand their needs to is to know their online habits and interests. They won’t stay.

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How to protect your trademark online

Biznology

Image via Wikipedia. Same for Facebook, YouTube, and any other social media service that you are using. YouTube’s Privacy Policy seems to work similar territory as Twitter. have less experience working with Facebook, although some have told me that Facebook’s policy is similar to Twitter’s and YouTube’s. countries concerning social media names.

Media 10

How Content Marketing Works on Pinterest

Writing on the Web

According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. You’ll drive traffic to your site and YouTube channel with video content marketing. For a social media site to truly step into the spotlight, it has to have something special.

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Tools that help generate blogging ideas

Biznology

You can also reverse the experience to crowdsource information and ask a question yourself. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, The customization features of this tool help you get concise pieces of information so that you can immediately get an idea of what is happening right now, each morning. Quora.

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Social Business: Facebook for the Enterprise?

Biznology

If you have to use comparisons to convey your message, you may be better off explaining that your corporate social networking platform aggregates features you see in Facebook, Google, Google Docs, LinkedIn, Twitter, Wikipedia, YouTube, and the myriad of online discussion forums and communities into a single platform, and adds an enterprise-y flavor to it. Image via CrunchBase.

Five Free Tools for Startups to Measure Impact of Online Videos

Sazbean

Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. Video camera in action.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Wikipedia. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Audience’s Interests, Needs, and Wants?" Audience’s Interests, Needs, and Wants?"

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Collecting this information is Phase I. But “use” and “success” are two different things. What your competitors are doing in social media. Facebook / LinkedIn / Google Plus metrics (i.e.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   What I do know is that the sources of information is abundant but can be overwhelming.  Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes.    The pace in 2011 has noticeably quickened. 

How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). You use the research to build your content strategy and information architecture. You build the page and embed SEO-enhanced YouTube videos into it. Mike’s book Do it Wrong Quickly  is still the best source for this information. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.

Why I’ve Got My Head Stuck in the Google Cloud

Synecore

By my last count, Google boasts nearly 200 products and services (189, to be exact-go ahead and try counting for yourself); this is no mean feat, especially when you consider that many of these are major efforts - YouTube is but one product offering. “Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. DOES IT COME WITH CHROME? and 4.2

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. What is thought leadership?

15 Ways to Repurpose Your Content and Find Eternal Happiness

Marketing Action

Evergreen content is information that stays fresh and never goes out of date … or at least lasts a long time. Distribute them on your website, use in lead-generation campaigns, and be sure to post on YouTube, Vimeo, and other relevant sites that complement your business offering. 8. Barbra Streisand 1966”, Wikipedia. Reuse. Recycle. Repurpose. So let’s do it. SEO love. eBooks.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., The purpose of these aggregators is to allow for a faster and more efficient consumption of information. Three former PayPal employees created YouTube in February 2005.

Caveat Emptor, if you’re using social media

Wondering Out Loud

What I found was a website, LinkedIn and Facebook pages, and YouTube video. All in all, I was able to find a fair amount of information, but not enough to help me draw any conclusions about the organization’s credibility, which is why I’m not revealing the name of the group). At We’ve all heard stories of erroneous facts making their way onto Wikipedia  pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs. Wikipedia In the world of Web 2.0,

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

It combined, TV spots, search marketing and even YouTube videos !! The Element that informs the rabbit that it has 4 wheel drive. It's even advertised on frickin' Wikipedia and Youtube. Here's the YouTube video : The only thing they may have missed was including a link from the main Element profile page on the Honda site (Duh??). Why is this campaign so good?

Weinberger Wisdom

Paul Gillin

For example, on Wikipedia you can always find out why an item of information is there. The most popular stuff on YouTube is about humans screwing up. It’s not clear where we will get that kind of information in the future. The social media generation now expects important information to find them. Tech Leadership Council’s Social Media Summit.

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De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. Public sees. Search Engine Marketing

Digital Marketing Glossary, Part 2

Marketing Action

The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The post generated interesting comments, which you can read here.) This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. Lead generation is one tactic, used to obtain contacts.”.

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A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Since almost any piece of information can now be found online in less than a minute (along with inaccurate and biased data), what core knowledge does every student need in order to prepare for twenty-first-century work and citizenship? informational websites) generated primarily by a small fraction of the Internet’s users, Web 2.0 Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. Thanks.

The Changing Role of Marketing Attribution in Determining ROI

Fathom

Wikipedia. What is the point of looking at the full scope of your marketing efforts, though, if the information gathered doesn’t lend itself to action? So a portion of them may be driven to conversion via blogs, but another portion may be more interested in your YouTube channel. Many marketers, as well as those that they report to, are enamored with the idea of ROI.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Internet websites. for $1.65

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How to Put Social Media Marketing to Work for Your Company

Content Marketing Today

Social media marketing is here to stay.  If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 3 : Learn To Use YouTube To Convey a Message. No jumping through hoops to keep your information private. Great information on really using social media at the optimum level. and excellent use of SlideShare, Scribd, & YouTube as examples!). youtube. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Trends.

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100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. This tool will let you know when your favorite webpages have been updated via RSS so you don’t have to keep going back to check for new information.

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State of the Union Facebook 2013

WindMill Networking

The ever evolving Facebook: Profile shown on Thefacebook in 2005 (Photo credit: Wikipedia). The trend for people to have more of their personal information online is continuing to pick up steam, but the countervailing trend is that people want to do a lot less conversing on Facebook. Let’s face it, the world’s best APIs are not created by YouTube , Facebook, or Google.

API 12

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. This tool will let you know when your favorite webpages have been updated via RSS so you don’t have to keep going back to check for new information.

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Healthcare Marketers: Stop Wasting Money & Use Negative Keywords

Fathom

YouTube. Wikipedia. “Meaning Of” Information. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Animals. Puppy. Puppies. Kitten. Kittens. Horse. Horses.

What We Can Learn from Fortune 100?s Most Social CMOs

Sales Intelligence View

That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. She has her own article on Wikipedia, as do most of the other most social picks.  So what’s going on? Fortune 100s Most Social.

3 Social Media Lessons For Global Marketers

Hubspot

Culturally, Germans tend to be very private and do not freely share personal information. Overall, Chinese are more likely to openly share personal information online. The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. You can read more of Nadja’s articles on her blog and follow her on Twitter. ComScore.