You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. This Time, It’s Personal. few examples. How To Be Seen. Start Twittering. Digg this! MORE >>

Image via Wikipedia. Same for Facebook, YouTube, and any other social media service that you are using. YouTube’s Privacy Policy seems to work similar territory as Twitter. have less experience working with Facebook, although some have told me that Facebook’s policy is similar to Twitter’s and YouTube’s. </blockquote> If anyone has had an experience on trademark reclamation with Facebook or can point us to any more information, please let loose in the comments. In the quaint old offline world, things move slowly. MORE >>

Panda (Photo credit: Wikipedia). You use the research to build your content strategy and information architecture. You build the page and embed SEO-enhanced YouTube videos into it. Mike’s book Do it Wrong Quickly  is still the best source for this information. Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research. MORE >>

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. Post these to YouTube after creating your own branded channel. Are you an in-house marketer or a consultant tasked with promoting engineering services? What is thought leadership? MORE >>

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Collecting this information is Phase I. Since we don’t live in an ideal world, use influencer rating tools like Klout and Kred in conjunction with checking which blogs are featured most often on blog rolls of target bloggers (an informative though imprecise measure of influence) and the Pagerank of each blog. But “use” and “success” are two different things. MORE >>