Trending Sources

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Include information that proves you’re human.” He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Content needs to be informational and neutral in tone.

What is Social Media Marketing?


Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. development (is anyone listening?),

Social business, the forest and the garden: Your intranet is not the Internet


Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?

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Remember to market to your own influencer network


Craft a genuine message or start a conversation using all of the relevant information Contactually helps provide on your contacts. So far, we have  earned at least 218 earned media mentions  across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. I really love influencer marketing. Too much. An army runs on its stomach and a company runs on its revenue.

Five Ways to “Get Real” With B-to-B Social Media


You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.  Or publish an informative blog and promote it via Twitter and LinkedIn micro posts. Editorially, the tone should be informative, not sales-y.  If you don’t have good writers in house, there are plenty of freelancers available to help. 

How to protect your trademark online


Image via Wikipedia. Same for Facebook, YouTube, and any other social media service that you are using. YouTube’s Privacy Policy seems to work similar territory as Twitter. have less experience working with Facebook, although some have told me that Facebook’s policy is similar to Twitter’s and YouTube’s. countries concerning social media names.

Don’t They Know Who You Are? Why Reputation Management is Crucial


You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Consider writing a Wikipedia page about yourself. This Time, It’s Personal. Another executive acquaintance has things a bit worse. Digg this!

Five Free Tools for Startups to Measure Impact of Online Videos


Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. Video camera in action.

How Content Marketing Works on Pinterest

Writing on the Web

According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. You’ll drive traffic to your site and YouTube channel with video content marketing. For a social media site to truly step into the spotlight, it has to have something special.

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Tools that help generate blogging ideas


You can also reverse the experience to crowdsource information and ask a question yourself. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, The customization features of this tool help you get concise pieces of information so that you can immediately get an idea of what is happening right now, each morning. Quora.

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How (and Why) to Map Your Company’s Digital Landscape


YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Collecting this information is Phase I. But “use” and “success” are two different things. What your competitors are doing in social media. Facebook / LinkedIn / Google Plus metrics (i.e.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   What I do know is that the sources of information is abundant but can be overwhelming.  Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes.    The pace in 2011 has noticeably quickened. 

Social Business: Facebook for the Enterprise?


If you have to use comparisons to convey your message, you may be better off explaining that your corporate social networking platform aggregates features you see in Facebook, Google, Google Docs, LinkedIn, Twitter, Wikipedia, YouTube, and the myriad of online discussion forums and communities into a single platform, and adds an enterprise-y flavor to it. Image via CrunchBase.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to  YouTube  without taking time to survey what are our target audience ‘s interests, wants and needs? Wikipedia. Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. Audience’s Interests, Needs, and Wants?" Audience’s Interests, Needs, and Wants?"

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. Take into consideration other popular sources like Wikipedia. Why is top-of-funnel important for SEO? Search Query: Desire.


Why I’ve Got My Head Stuck in the Google Cloud


By my last count, Google boasts nearly 200 products and services (189, to be exact-go ahead and try counting for yourself); this is no mean feat, especially when you consider that many of these are major efforts - YouTube is but one product offering. “Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. DOES IT COME WITH CHROME? and 4.2

How to clean up a cluttered website? Content analytics is the answer


Panda (Photo credit: Wikipedia). You use the research to build your content strategy and information architecture. You build the page and embed SEO-enhanced YouTube videos into it. Mike’s book Do it Wrong Quickly  is still the best source for this information. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Convert articles into short informative slides and post them on social sharing networks like SlideShare to reach a wider audience. What is thought leadership?

15 Ways to Repurpose Your Content and Find Eternal Happiness

Marketing Action

Evergreen content is information that stays fresh and never goes out of date … or at least lasts a long time. Distribute them on your website, use in lead-generation campaigns, and be sure to post on YouTube, Vimeo, and other relevant sites that complement your business offering. 8. Barbra Streisand 1966”, Wikipedia. Reuse. Recycle. Repurpose. So let’s do it. SEO love. eBooks.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., The purpose of these aggregators is to allow for a faster and more efficient consumption of information. Three former PayPal employees created YouTube in February 2005.

The 11 Weirdest Branded Video Games


honestly don’t know what to make of that, but judging by the multiple videos on YouTube with millions of views, they may be geniuses. 5. picked its sequel for this list purely because of the cover: Source: Wikipedia. 7. You can upload your information into the app to be approved as a driver, and pop-ups help educate you on various points of interest. ” Nice.

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Caveat Emptor, if you’re using social media

Wondering Out Loud

What I found was a website, LinkedIn and Facebook pages, and YouTube video. All in all, I was able to find a fair amount of information, but not enough to help me draw any conclusions about the organization’s credibility, which is why I’m not revealing the name of the group). At We’ve all heard stories of erroneous facts making their way onto Wikipedia  pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs. Wikipedia In the world of Web 2.0,

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. Public sees. Search Engine Marketing

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

It combined, TV spots, search marketing and even YouTube videos !! The Element that informs the rabbit that it has 4 wheel drive. It's even advertised on frickin' Wikipedia and Youtube. Here's the YouTube video : The only thing they may have missed was including a link from the main Element profile page on the Honda site (Duh??). Why is this campaign so good?

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The Changing Role of Marketing Attribution in Determining ROI


Wikipedia. What is the point of looking at the full scope of your marketing efforts, though, if the information gathered doesn’t lend itself to action? So a portion of them may be driven to conversion via blogs, but another portion may be more interested in your YouTube channel. Many marketers, as well as those that they report to, are enamored with the idea of ROI.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 3 : Learn To Use YouTube To Convey a Message. No jumping through hoops to keep your information private. Great information on really using social media at the optimum level. and excellent use of SlideShare, Scribd, & YouTube as examples!). youtube. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Trends.

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Digital Marketing Glossary, Part 2

Marketing Action

The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The post generated interesting comments, which you can read here.) This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. Lead generation is one tactic, used to obtain contacts.”.

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How to Put Social Media Marketing to Work for Your Company

Content Marketing Today

Social media marketing is here to stay.  If you are not already active in venues such as a business blog, Facebook, Twitter, LinkedIn, Google+, Slideshare, and YouTube, you should be asking yourself whether it’s way past time to jump in with both virtual feet. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Internet websites. for $1.65

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What the Vlog? How to Add Video Blogging to Your Marketing Mix

Vertical Response

” -Thank you Wikipedia ! Add value with useful content or information rather than just sales pitches. 5. You can use vlog entries to supplement your written blogs, place them on a page within your website or host videos on YouTube or Vimeo and link to them. Blogging Social Media Small Biz Social Secrets video video blog video marketing Vimeo vlog vlogging youtube Video blogging, also called vlogging (pronounced vlog rather than v-log), “is a form of blog for which the medium is video rather than text or audio. See below! All rights reserved.

Healthcare Marketers: Stop Wasting Money & Use Negative Keywords


YouTube. Wikipedia. “Meaning Of” Information. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. Animals. Puppy. Puppies. Kitten. Kittens. Horse. Horses.


State of the Union Facebook 2013

WindMill Networking

The ever evolving Facebook: Profile shown on Thefacebook in 2005 (Photo credit: Wikipedia). The trend for people to have more of their personal information online is continuing to pick up steam, but the countervailing trend is that people want to do a lot less conversing on Facebook. Let’s face it, the world’s best APIs are not created by YouTube , Facebook, or Google.

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What We Can Learn from Fortune 100?s Most Social CMOs

Sales Intelligence View

That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. She has her own article on Wikipedia, as do most of the other most social picks.  So what’s going on? Fortune 100s Most Social.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. This tool will let you know when your favorite webpages have been updated via RSS so you don’t have to keep going back to check for new information.

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100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

100 Awesome Youtube Vids for Librarians. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Get those crazy videos everyone loves from YouTube sent directly to your reader with their RSS feed. If you want software information or just want to change the wallpaper on your computer, these feeds will help you out. This tool will let you know when your favorite webpages have been updated via RSS so you don’t have to keep going back to check for new information.

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Social Business within the Enterprise: Is It Revolutionary?


Image via Wikipedia. Then, you go back to your cubicle or home office, and realize that your inbox and calendars are still full, you still have 10 people between you and the CEO, and getting the information you need to do your job still feels like pulling teeth. source: Wikipedia ). Where did all that promise go? Wasn’t the world supposed to be changing? Or is it true?

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

it's no longer about pushing information out – it's about consumers generating conversations. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. And at the same time cause marketing was starting to take hold. But they wanted to give the consumer the ability to make a difference.

Weinberger Wisdom

Paul Gillin

For example, on Wikipedia you can always find out why an item of information is there. The most popular stuff on YouTube is about humans screwing up. It’s not clear where we will get that kind of information in the future. The social media generation now expects important information to find them. Tech Leadership Council’s Social Media Summit.

Don't They Know Who You Are? Why Reputation Management is Critical


You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. Consider writing a Wikipedia page about yourself. Another executive acquaintance has things a bit worse. Buy if it is available.

3 Fantastic B2B Marketing Videos and Why They’re Successful

Savvy B2B Marketing

They launched the video via the HubSpot blog and it was posted to YouTube the same day. We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.&# “ Thank an Engineer &# by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site.

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