Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation
ViewPoint
OCTOBER 7, 2017
According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock. The premise is there’s so much information available online that salespeople are unnecessary in early stages.
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